
MarketingPersonal Branding
Ryan Reynolds sold Mint Mobile for 1.35 billion dollars without owning a single cell tower, just with marketing and his own face as the asset
Ryan Reynolds doesn't manufacture chips, doesn't own telecom towers, doesn't control network infrastructure. And yet, in 2023 he sold Mint Mobile to T-Mobile for 1.35 billion dollars.
Daniel Antúnez·9 min de lectura
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