Publications
Insights on Artificial Intelligence, Marketing, Automation, Business Strategy and Digital Transformation.
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Mark Zuckerberg published The Future Is for Everyone and Meta released Glimmer, a 30-billion-parameter open model. The move combines philosophy, product and positioning.
Recent articles
Acqui Terme added an AI agent as a consultative member of local government. The divided reaction reveals the real issue: transparency and trust.
The Argentina–Spain final triggered criticism, a viral blacklist and public apologies. The case concentrates the key lessons of modern crisis management.
Ryan Reynolds doesn't manufacture chips, doesn't own telecom towers, doesn't control network infrastructure. And yet, in 2023 he sold Mint Mobile to T-Mobile for 1.35 billion dollars.
When people talk about the Musk family, almost the entire conversation revolves around Elon. Almost nobody talks about Kimbal Musk, his brother, who built an estimated 1.4 billion dollar fortune without ever chasing that same level of public exposure.
How to use AI-generated images to show a property's potential without distorting its proportions or misleading buyers.
A Semrush analysis of 126 million queries shows why the same question produces different recommendations depending on the model.
What new cases of unauthorized actions and reward hacking teach businesses using AI agents.
The Inter Miami case shows why load testing, checkout and crisis communication are also part of marketing.
The latest data on AI invisibility, mentions, citations and the opportunity that still exists in most categories.
The latest Forbes ranking of entertainment fortunes dropped a number worth looking at closely: 22 American celebrities have now crossed the 1 billion dollar net worth mark, adding up to 48.1 billion dollars combined.
While millions of fans fight to get a single ticket, there's another business running in parallel, much quieter and far bigger in money terms. VIP boxes at the 2026 World Cup are moving more than 3.4 billion dollars.
While The Eras Tour was breaking box office records around the world, Taylor Swift was building something much less visible but just as strategic in parallel: a property portfolio now valued at nearly 100 million dollars.
Corporate reputation has become an operating asset: active monitoring, clear protocols and consistency separate a controlled crisis from irreversible damage.
Personal branding is no longer measured by frequency and reach. In 2026, a clear territory, consistent voice and niche authority matter more.
Thirteen years after retiring, David Beckham made 100 million dollars last year. Not from playing soccer. From building a brand ecosystem of his own that now exceeds 1 billion dollars, and that more sports figures are trying to replicate.
With Skylark, anyone can upload a single photo and turn it into a video with full choreography. What looks like another TikTok filter has concrete implications for brands that want to jump on viral trends without a production team.
The line between being at the stadium and not being there is fading fast. The hybrid format the entertainment industry has been consolidating designs three simultaneous experience layers, and each one represents a distinct brand opportunity.
Organized fan communities have stopped being just content consumers. Today they have the organization and influence to force decisions that used to be made behind closed doors. What it means for your brand.
Every week, viral songs circulate generated by AI cloning real artists' voices. The technology has moved faster than regulation, and the problem is already touching brands and public figures outside the music industry.
The Reuters Institute / Chartbeat January 2026 report confirms it with hard data: Google search traffic to sites fell 33% globally and 38% in the US. Visibility and traffic are no longer the same thing. Here's what to do about it.
Walmart integrated its catalog into ChatGPT so AI can complete purchases without the user leaving the chat. This has a name: agentic commerce. And it changes everything you knew about acquiring customers online.
Ahrefs puts it precisely: the goal of content is now to help AI models understand what your brand is about. Writing for a person and writing so a model understands you are not the same task.
The question is simple to ask and very hard to answer: should an AI chatbot show ads inside its responses? The market has already chosen two opposite paths — and that decision affects you directly.
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